Module One
Digital Marketing Process, Traditional Marketing Vs Digital Marketing, Importance of Digital Marketing, Types of Digital Marketing
Module Two
Introduction to Website Design and Development, Content Management Systems (CMS) with WordPress, Creating and Managing Blog Content, E-commerce Setup and Management, Website Hosting and Security
Module Three
Introduction to SEO working with the search console, Understanding the Google algorithm, Keyword Research, On-page SEO & Off-page SEO Techniques, Creating Backlinks for SEO, E-commerce SEO, Search Engine Marketing
Module Four
Google Ads Fundamentals and Campaign Creation, Advanced Google Ads Strategies and Tools, Display Network Advertising and Video Marketing
Module Five
Social Media Marketing, Email Marketing, Lead Generation, Affiliate Marketing, Online Reputation Management, Branding and Advertising, Al in Digital Marketing
Module Six
Web Analytics, Introduction to Google Analytics, Tracking Marketing Campaign